Marketing ones services or product offering in today’s economy can be quite challenging. It seems as if everyone, regardless of their niche, is cutting back and has to make sure that the items that they use for marketing are affordable and powerful too. One great item that really fit the bill is a promotional bag. Promotional bags are either plastic or cloth bags that not only have a powerful marketing message but they say what needs to be said in a clever way. Clients love them because of their functionality whereas Marketers love them because of their effectiveness. If you are considering using promotional bags as a marketing tool, please keep these things in mind:
1. Include your entire message on the promotional bag. Your marketing message should include all pertinent information including your sites URL, tag line, company phone number, company name, and even your business operating hours. By including as much information as you can, clients who carry the promotional bags and prospects that see them, will be able to easily contact you as well.
2. Use a readable font. Since you want your message seen, you should include a readable font that is visually appealing. The font should be easy on the eyes but easy to be seen. In addition, you should choose a size that is easy to see from a distance.
3. Give them out. If you use promotional bags then you absolutely must use them. You must give them out to all of your clients and prospects. Don’t hold back. The more people that see your promotional bags, the more likelihood that they will actually use them and take action. therefore, do your best to get your message out there.
4. Include incentives. One final piece of advice is to include incentives within the bags. These can include coupons off your services, promotional calendars, etc. By adding these extra bonus items within the promotional bags, you can double the chance that they will get seen and used.
In conclusion, promotional bags are an affordable but effective way to get your message out there. Just remember to include your entire message, use a readable font, and give them out with a special offer. By doing this, you will take advantage of these marketing methods and see a high return for your meager investment. Good luck.